rice: the new eye candy
June 30, 2005In Taiwan, rice will soon be offered in purple, green, yellow, and pink shades. The colors are derived from food sources - yellow from curcumin (which has its own story), pink from tomatoes. Fourteen colors are planned.
Taiwanese children have strayed from traditional foods toward the ever-popular Western fast food concept, and the colorful rice is an attempt to bring them back into a healthier frame of mind.
